If you’ve been running your business for a while, you know that customer interactions play a major role in your success. If customers like your product, and spread the word about it, you will see your company growing at an encouraging rate. On the other hand, if negative feedback is circulated, your business can be at risk of suffering. Therefore, you have to make sure your customers have the best experience when they use your product and share their feedback about it. Your business interactions with them can make or break how people view your company, so you have to be engaging and polite.
Online business interactions are the norm these days, and combine both human and chatbot elements. You can get a few customer representatives from a staffing agency and allocate them these interactions. However, it’s not as simple as that. You have to plan out and organize a number of different elements such as forums and social media posts to improve interaction. So, here’s how you can improve your online business interaction.
Set Up Chatbots
No one can be online 24 hours. In addition, hiring representatives in different timezones is a very tedious and costly process. Therefore, you should opt for chatbots, which have no such limitations. They can interact with your customers at all hours, and give the answers to some basic queries. You just need to programme them with a few FAQs, and you’re all set.
If a query requires your team’s response, do programme your chatbot to communicate their timings clearly to customers, so that they know when they’ll get a response.
Utilize Social Media
This is one of the most important aspects of business interactions online. Most brands these days have their pages on Facebook, Instagram, and Twitter. These platforms all have their own nuances, so familiarize yourself with their requirements. Once you know these details, you can optimize your posts on social media.
Make sure you put up interactive posts which encourage customers to comment, react, and share. In addition, you can host simple competitions and giveaways, so that customers look forward to visiting your pages and engaging with them. You should also create groups on these platforms and add potential and existing customers to them to promote discussion.
Host Webinars & Podcasts
It’s not wise to just stick to textual means to interact with your customers. Therefore, you should add more interactive mediums such as webinars and podcasts to your repertoire. Invite a guest industry expert, and strike up conversation about a trending topic in your industry. Chances are, many of your customers would love to know more about that topic, and a webinar is a great way to clear things up.
Furthermore, you should keep some time for questions from viewers, so that your customers can interact with you during the webinar or podcast as well. Make sure you market your webinar well in advance and send online invites to as many relevant people as you want. This will put the event on the radar so that people can clear their schedule accordingly.
Incentivize Customer Interactions
If you want to promote more customer interaction, just your content might not be enough. No matter how good your content is, there is so much out there that customers may just skim your material without engaging with it. To prevent this, you should incentivize customer interactions.
The best way to do this is introduce a point system which reaps benefits on your website or gives access to exclusive content. You can reward customers for liking, commenting, sharing, or reviewing your posts and products. Make sure you offer rewards which are appealing and encourage consistent interaction.
As with all things, data is the key to seeing whether your interaction attempts are working. Make sure that there are analytics tools available for whatever mediums you are using. These tools will let you know the exact audience behavior, so you can adjust your strategies accordingly.
These tools will also tell you what kind of posts work best for customer engagement, so you can incorporate more of them. Use all this data to formulate a clear strategy and plan.
In conclusion, you can improve business interactions online in a number of ways. You just need to be more appealing to customers and give them incentives to interact with your business.